Privacy Policy
Last updated: January 2025
At GoZero Sverige AB, we take your privacy seriously. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website, services, and interact with us.
Who We Are
GoZero Sverige AB is the data controller responsible for your personal information.
Information We Collect
We collect information to provide better services to our users. The types of information we collect include:
Personal Information You Provide
Information you voluntarily provide when contacting us or using our services:
- Name and contact information
- Email address and phone number
- Company name and job title
- Messages and communications you send to us
- Account information if you create an account
Technical Information
Information automatically collected when you visit our website:
- IP address and device identifiers
- Browser type and version
- Operating system and device information
- Pages visited and time spent on our website
- Referral sources and search terms
Usage Information
Information about how you interact with our services:
- Features used and preferences selected
- Files uploaded to our AI demo (temporarily)
- Support requests and feedback
- Marketing communication preferences
How We Collect Information
Information You Provide Directly
When you fill out contact forms, request support, or communicate with us
Information Collected Automatically
Through cookies, web beacons, and similar technologies when you use our website
Information from Third Parties
From analytics services, social media platforms, and business partners (with your consent)
How We Use Your Information
We use your personal information for the following purposes:
- To provide, maintain, and improve our inventory management services
- To respond to your inquiries and provide customer support
- To personalize your experience and remember your preferences
- To analyze usage patterns and improve our website and services
- To send marketing communications (with your consent)
- To comply with legal obligations and protect our rights
- To maintain the security and integrity of our services
Legal Basis for Processing
We process your personal information based on the following legal grounds:
Consent
When you have given us explicit consent for specific purposes (e.g., marketing communications)
Contract Performance
When processing is necessary to perform a contract with you or take steps before entering into a contract
Legitimate Interest
When we have a legitimate business interest that doesn't override your privacy rights (e.g., website analytics, security)
Legal Obligation
When we need to process your information to comply with legal requirements
How We Share Your Information
We may share your personal information in the following circumstances:
Service Providers
With trusted third-party service providers who help us operate our business (e.g., hosting, analytics, customer support)
Legal Requirements
When required by law, regulation, legal process, or governmental request
Business Transfers
In connection with a merger, acquisition, or sale of assets (with appropriate protections)
With Your Consent
When you have given us explicit consent to share your information for specific purposes
We never sell your personal information to third parties for their marketing purposes.
How Long We Keep Your Information
We retain your personal information only as long as necessary for the purposes outlined in this policy:
Contact form submissions: 3 years or until you request deletion
Account information: Until you delete your account or request deletion
Website analytics: 26 months (Google Analytics default)
Marketing communications: Until you unsubscribe
Legal compliance data: As required by applicable law
After the retention period expires, we securely delete or anonymize your personal information.
How We Protect Your Information
We implement appropriate technical and organizational measures to protect your personal information:
- Encryption of data in transit and at rest
- Strict access controls and authentication
- Regular security updates and monitoring
- Employee training on data protection
- Incident response procedures for security breaches
While we strive to protect your information, no security system is completely foolproof. We cannot guarantee absolute security.
Your Privacy Rights
Under applicable privacy laws, you have the following rights regarding your personal information:
Right to Access
Request a copy of the personal information we hold about you
Right to Rectification
Request correction of inaccurate or incomplete information
Right to Erasure
Request deletion of your personal information under certain circumstances
Right to Restrict Processing
Request limitation of how we process your information
Right to Data Portability
Request transfer of your data to another service provider
Right to Object
Object to processing based on legitimate interests or direct marketing
Right to Withdraw Consent
Withdraw consent for processing based on consent at any time
To exercise these rights, contact us at info@gozero.se. We will respond within 30 days.
International Data Transfers
Your personal information is primarily processed within the European Economic Area (EEA).
If we transfer data outside the EEA, we ensure appropriate safeguards are in place, such as:
- Standard contractual clauses approved by the European Commission
- Adequacy decisions for specific countries
- Binding corporate rules for intra-group transfers
- Your explicit consent for specific transfers
Children's Privacy
Our services are not intended for children under 16 years of age.
We do not knowingly collect personal information from children under 16.
If you believe a child has provided us with personal information, please contact us immediately.
We will promptly remove any such information from our systems.
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience on our website.
For detailed information about our use of cookies, please see our Cookie Policy.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.
We will notify you of significant changes by:
- Posting the updated policy on our website
- Sending an email notification (if you have provided your email)
- Displaying a prominent notice on our website
Changes will be effective when posted unless otherwise specified.
We encourage you to review this policy periodically.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: info@gozero.se
Mail: GoZero Sverige AB, Privacy Officer, Blomstergatan 6, 591 70 Motala, Sweden
Phone: +46 (0)141-123456
We will respond to your inquiry within 30 days.
You also have the right to file a complaint with the Swedish Data Protection Authority (Integritetsskyddsmyndigheten) if you believe we have not handled your personal information appropriately.